An original lobby card set for Live and Let Die issued by United Artists in 1973 to promote the theatrical release of Roger Moore’s debut as James Bond. This complete set of James Bond lobby cards includes eight full-colour cards (standard for Bond films of the era), each originally designed for display in cinema foyers across the UK and internationally.

The set presents a selection of key scenes and action highlights from the film, with vivid stills reflecting its exotic locations, thrilling stunts, and memorable characters. Original James Bond lobby cards from this period are increasingly sought after as part of wider collections of film ephemera and James Bond collectibles.

Live and Let Die (1973) marked a bold new chapter in the James Bond franchise, introducing Roger Moore in his debut as 007. Loosely based on Ian Fleming’s second Bond novel, the film follows Bond as he investigates the mysterious deaths of British agents in New York, New Orleans, and the Caribbean. His mission leads him to the powerful and enigmatic Dr. Kananga, also known as Mr Big, who is plotting to flood the U.S. heroin market using his island nation of San Monique as cover.

With its striking blend of voodoo mysticism, drug trafficking, and blaxploitation influences, the film broke away from the formulaic Cold War narratives of earlier entries. It features exotic locales, Jane Seymour as the psychic Solitaire, and a spectacular speedboat chase through the Louisiana bayous, now considered one of the franchise's most iconic action sequences.

Live and Let Die was significant for several reasons. It ushered in the Roger Moore era, establishing a lighter, more humorous tone that would define the series throughout the 1970s. It also reflected a willingness to adapt to contemporary cinematic trends, helping cement its place within the history of 007 memorabilia and authentic James Bond memorabilia.

Despite initial mixed reviews, the film was a major box office success and has since earned praise for its boldness, memorable set-pieces, and its role in successfully redefining Bond for a new generation.

Artist: Robert McGinnis

Condition: Very Fine +

Studio: United Artists, 1973

This item comes with a Certificate of Authenticity

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